Spirit Airlines

Last minute flights are expensive, but not with Spirit Airlines. For weird and wacky excursions, go for it. Why not?


Instagram Promotion

Promotional stunt in which we give 10 free tickets to a featured festival/convention. Those people will be encouraged to post about those last minute trips with the hashtag “#SpiritWhyNot”.


Out of Home

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Banner Ads on Expedia


The Why Not Lounge

Spirit's number one rest stop. A place to experience weird and adventurous things. There will be a menu with cuisine from all over the US, karaoke, dirty trivia, and coasters daring people to do bold things. 


Kiosk Reminders

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Airport Billboards for the Why Not Lounge

Copywriter: Rachel Nagpal