THE CASE FOR HER - CALL IT WHAT IT IS. PERIOD.
Talking about your period in public isn’t accepted in any culture. The word “period” is taboo, so it has been replaced with 5,000 slang words in 10 different languages across the globe. Women shouldn’t have to have a code word, period.
We decided to ignite a conversation with a Campaign. Call it what it is. Period.
To reach those who aren’t scrolling through social feeds, we’re going to takeover the internet. On International Women’s Day, anytime one of the 5,000 slang words appears online, the text will appear red, and link out to our microsite.
Period Keyboard Stickers
For making the pledge, you’ll be sent a sticker to place on the period key on your computer’s keyboard.
Copywriter: Amanda Brown