Band-Aids are no longer just for boo-boos. Introducing Demo: revamped and redesigned Band-Aids built to take a beating. Who better to test out them out than the people who do that on the daily: skateboarders.
Limited Edition Band-Aids
Designed to withstand even the worst fails so skaters can get back on the board and try again.
Band-Aid will slap stickers around cities in spots that are prime for testing out new tricks.
Band-Aid Dispensers at Skate Parks
To get skaters hyped about the Demo release, a traveling skate park will go across the country, stopping at major cities along the way.
Skaters are invited to petition for Demo Skate Park to come to their city by sharing videos of them “being reckless” and trying out new tricks. The cities with the most videos posted will be added to the tour list.